As a followup to Monday’s class, I’m asking everyone to do one of four typography safaris as listed below. Also, be sure to read “Man of Letters,” a profile of type designer Matthew Carter by the New Yorker magazine, someone you’ll meet in the film Helvetica on Wednesday.
For the type safaris, I’m commissioning Darren, Emma, Caroline, Brenna and Kelly to choose a typeface for a re-issue of Pride & Prejudice, to introduce the classic novel to a new generation. Choose a typeface for the cover, and a typeface for the body text, and provide a paragraph justification for each as to why it’s the right typeface for the job. Your priority for the body text type choice is of course readability and legibility.
I’m commissioning Audra, Stacey, Kristin, Bonny and Lindsey to choose a typeface for the new iPhone4S, for all of the display type – email, texts, etc. Provide a paragraph justification as to why it’s the right typeface for the job. This is a typeface that has to work in really small or tight spaces, so do some testing. Make sure the typeface is readable even when really small, so look for letters that bump into each other, and make sure “ones” are distinguishable from lowercase “L”s. Helvetica won’t work, in other words.
Group three (john, Alyssa, Sydney, Rob, Jonathan, Cari), I’d like you all to walk from your dorm room to your first appointment of the day, taking photographs of all signage you encounter in between those two points. Write up a brief narrative of your safari, pointing out especially effective type (and why) and really poor type (and why). You will find that poor display type abounds. Think about signage type as interface. It’s supposed to help you quickly find what you’re looking for. So, ask, does it work? Or was there a better choice?
Finally, I’m commissioning Abigail, Rachel, Michelle, Brian, and Joey to imagine themselves running for the office Emperor or Empress of Berryland, an idyllic and wholesome land of milk, honey and someday soon, football. This office makes you an all-powerful ruler. You have to design a campaign poster, like Obama’s HOPE. And you have to choose a typeface for your campaign. This typeface has to embody and communicate your core values as a candidate. Choose a typeface and provide a paragraph justification as to why it’s the right typeface for your campaign, identifying what those core values are. Give us a sample of your choice if you can.
I’m making these safari catches due at class time on Friday.