As we move on from graphic design to photography, I want to ask the class a few questions, questions that ask you to think about art as communication. We’ve discussed and looked at various graphic design periods or “movements,” each with its own esthetic and artistic values, giving us a context in which to ask some hard questions about graphic design at its artistic best. Here are our questions for discussion:
- Is art better when it is in some way instructive, when we learn something from it about how people are or what the world is like? Or not? Or does it matter?
- Does or should it matter whether art is successful as communication in the ordinary sense? In other words, in interpreting art, should we think at all about intent, about “the point” of it? I ask because for us in Laughlin, if graphic design fails to express what the speaker intended to express, that graphic design is not successful. Interpretation MUST focus on intent. What about art?
- Perhaps art is “good” or “successful” when it stimulates or inspires or informs the lives of the people who experience it, regardless of intent, or of whether there even is intent. This puts all of the focus on the viewer. What do you think?
- All of this is to underline for us the importance of and for graphic design to say something specific to a specific audience. It’s in the name graphic DESIGN. No accidents. Have an idea behind every pitch, hopefully a BIG idea. Your thoughts?
Deadline for your comments: 2pm, Friday, April 1 (or when class begins)